Militant Mondays – Shaunie O’Neal, the biggest pimp of them all…

For years we have heard how rappers, record labels, and T.V. have taken advantage of Black women and their image in our society.  Some of the biggest offenses and criticisms have come within the Black community; with rappers being criticized for their misogynistic lyrics/videos.  And in many cases the criticism is necessary, in no way am I trying to make excuses for what has happened and continues to happen.


There is a new pimp in town pimping out the image of Black women, and HER name is Shaunie O’Neal.  The ex-wife of Shaq O’Neal is the executive producer of VH1‘s ‘Basketball Wives’ (more like Basketball Non-Wives), a show meant to follow the adventures\misadventures of women who have been romantically linked to professional basketball players.  In watching this show I have failed to find one female that I would have much respect for; these broads walk around Miami, Fl as if they are hottest shit on the planet.  Viewers of the show have witnessed episode after episode of fighting and nonsense; there are barely any positive moments in the show as it seems to focus on the LOUD tales of women who lack class.  There are plenty of mentions of “Bitches”, “Hos” and “Non Motherfucking Factors”.  Recently Shaunie attempted to address the shows critics in an interview with CNN:

“I have gotten both good and bad responses from viewers about “Basketball Wives,” and I certainly understand the opinion that the shows portrayal of black women is beginning to look somewhat negative.

As you see on the show, I’m not a big supporter of the bickering, drink throwing and fighting, but when you put a group of strong, independent and vocal women who are going through or just came out of a bad relationship together, there’s bound to be a little drama.

Let’s face it, we all know women like the ones on “Basketball Wives” and countless other reality shows: Women who are vocal if you cross them.”

Yes Shaunie, we may know women like Tammy, Evelyn and Jennifer but they are not the majority.  If you’re going to show the “bickering, drink throwing and fighting” you should have a balance and show the positives (whatever they may be) as well.  Instead Shaunie and VH1 decide to exploit the best assets that sell; right now Shaunie is killing the game with Basketball Wives and like a good pimp you expand…

The result, ‘Basketball Wives LA’!!!

For the record I like Shaunie and I can appreciate that she has stood up as an independent woman and developed something of her own and is not just sitting back living off of what she got from her divorce of Shaq.  But she is responsible for how her show depicts Black women, she can’t just say that she doesn’t condone the fighting on the show and leave it that.  The truth is you are condoning when you show it week after week and then you sit there on the reunion show and allow these women to make a fool of themselves.

At the end of the day Shaunie O’Neal has some control of the content, and has to take some responsibility for the nonsense that occurs on her show!

As always….

If there is something to be said, “It’s On Broadway” to step up and say it!!


  1. Will · September 6, 2011

    I see the “reasoning” behind your criticism but I disagree with your conclusion. The women of Basketball Wives are not actress, they are themselves. These women are no Condi Rice they are a product of the environments they were raised in. Highlight their upbringing or their schooling but attacking the former Ms. O’Neal
    is unfair. (composed while waiting for the LIRR the rain)


    • Bobby Broadway · September 6, 2011

      Thanks for comments Will, I will have to disagree.

      Yes, they are not actresses but best believe they know they are putting on a show. I am not saying they have to be Condi Rice at all, but for Shaunie to say that she condone the fighting to me is a little phony. If she doesn’t condone why show it? These “Reality” shows are from reality as they are scripted to a certain degree. Just look at how the camera is ALWAYS in perfect position for these fights, its not like they have a bunch of cameras at different angles. The former Mrs O’Neal knows what sells!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.