#THIS: Harvey Returns to New York

When Rob Manfred took over as the 10th commissioner of Major League Baseball he openly acknowledged that baseball needed to do a better job in leveraging social media to market the game.

I think social media is a space that we need to continue to work on. You know, our principle efforts with respect to the pure marketing of the game are going to be player-focused. We’re at an interesting spot from the generational perspective—the Derek Jeter generation has kind of moved on, and we’re going to be making a conscious effort to market the new stars of the game—the Mike Trouts, the Clayton Kershaws and Andrew McCutchens. Those folks are great players and great young people, and that’s going to be a principle focus of our marketing efforts. Social is important, obviously, particularly with younger players who kind of carry younger fans – Rob Manfred

Baseball has launched their new PR campaign to promote their stars, #THIS. And just in time for the Subway Series they have release #THIS: Harvey Returns to New York

LETS GO HAR-VEE, LETS GO HAR-VEE….

Ok baseball, I think this is a good first step for MLB. I mean it works for me as a Mets fan, but can baseball get this out to the causal fan? Baseball needs to think big, they should buy spots during the NBA Playoffs and NFL Draft; just bombard TV and all social media with this campaign. Hopefully Manfred and baseball can keep coming up with good ideas like this.

By the way, baseball’s Twitter account (@MLB) currently has 4.48 million followers, and that may seem a lot until you take a look at the NBA’s Twitter account (@NBA)…. 14 million followers!!!!

You can checkout more #THIS videos on MLB’s YouTube Channel

 

As always….

If there is something to be said, “It’s On Broadway” to step up and say it!!

@Mets vs. @Yankees the 2015 Edition #SubwaySeries

Full Disclosure, I am a HARDCORE Mets fan and I hate the Yanks aka the Skanks!

Once again it’s that time of the year in the baseball season; New York Mets vs New York Yankees!

Inter-league play started back in 1997 and for Mets fans, outside of the 2000 World Series and the 2006 playoff run, Mets’ fans have looked forward to the Subway Series.

And after all these years the Subway Series has lost its initial luster, but now we have the 2015 edition of the Subway Series!

For the first time the two teams will meet with both teams in 1st place, and both teams coming in on a high note.

The Mets are currently riding a 11-game winning streak and owning the best record in baseball (13-3). Their young squad with pitching studs Matt Harvey and Jacob deGrom, 2014 Gold-Glove center fielder Juan Lagares, rising star behind the plate Travis d’Arnaud (injured), and Lucas Duda are leading a revival in Queens. Of course we cannot forget about the ‘Captain’ David Wright who was looking like his old self before straining his hamstring.

Mets_SubwaySeries

The Yankees after a slow start, finished a strong road-trip going 7-3 and taking 2 out of 3 from the powerful Detroit Tigers. Working thru a transition from the golden age of the ‘Core 4’ (Derek Jeter, Mariano Rivera, Jorge Posada, and Andy Pettitte), the Yanks veterans seem to be coming together with unlikely heroes in Alex Rodriguez and former Mets cast-off Chris Young. Jacob Ellsbury, Brett Gardner and Mark Teixeira round out this experienced team. If they can live up to their impressive resumes they will be a tough team offensively.

Yankees_SubwaySeries

This should be a great series, as a Mets fan I am beyond excited! Looking forward to seeing deGrom and Harvey cleanup the Bronx!!!!

HAHA, anyone that knows me knew I was going to at least take one shot at the Skanks!

Let’s Go Mets!!!!!!!!!

#TakeTheDamnThing

YankHate

 

As always….

If there is something to be said, “It’s On Broadway” to step up and say it!!