When Rob Manfred took over as the 10th commissioner of Major League Baseball he openly acknowledged that baseball needed to do a better job in leveraging social media to market the game.
I think social media is a space that we need to continue to work on. You know, our principle efforts with respect to the pure marketing of the game are going to be player-focused. We’re at an interesting spot from the generational perspective—the Derek Jeter generation has kind of moved on, and we’re going to be making a conscious effort to market the new stars of the game—the Mike Trouts, the Clayton Kershaws and Andrew McCutchens. Those folks are great players and great young people, and that’s going to be a principle focus of our marketing efforts. Social is important, obviously, particularly with younger players who kind of carry younger fans – Rob Manfred
Baseball has launched their new PR campaign to promote their stars, #THIS. And just in time for the Subway Series they have release #THIS: Harvey Returns to New York
LETS GO HAR-VEE, LETS GO HAR-VEE….
Ok baseball, I think this is a good first step for MLB. I mean it works for me as a Mets fan, but can baseball get this out to the causal fan? Baseball needs to think big, they should buy spots during the NBA Playoffs and NFL Draft; just bombard TV and all social media with this campaign. Hopefully Manfred and baseball can keep coming up with good ideas like this.
By the way, baseball’s Twitter account (@MLB) currently has 4.48 million followers, and that may seem a lot until you take a look at the NBA’s Twitter account (@NBA)…. 14 million followers!!!!
You can checkout more #THIS videos on MLB’s YouTube Channel
If there is something to be said, “It’s On Broadway” to step up and say it!!