Carmelo Anthony worked hard during the offseason to get himself back on the court for the New York Knicks and he has worked just as hard off the court to promote his brand.

Part of Melo’s brand is his work with VICE SPORTS and his video series #StayMelo. In the latest installment of #StayMelo Anthony visits Rikers Island jail facility in NYC. Rikers has been in the news over the past year with a number of issues ranging from violence to corruption with the administration of the site.

Overall the judicial / prison system in the United States is in dire need of reform. This video only sheds a very small amount of light of what’s going on, and it’s not to say that Melo visiting Rikers changed anything but maybe it’s the start of something bigger.

P.S. For those of you who have missed it President Obama also visited a prison…

As always….

If there is something to be said, “It’s On Broadway” to step up and say it!!

Credit: VICE SPORTS